Hanson brings over twelve years of marketing and management
experience to the table. She’s not only an industry
expert but also a marketing professor, author, and
Her background includes, marketing plan creation and
implementation, marketing management, brand management,
product positioning, market research, marketing communications,
web marketing and customer relationship management.
has worked as an Account Director for PremiereGroup,
a marketing agency in Los Angeles, California, where
her responsibilities included managing marketing communications
programs for clients such as DIRECTV, SunAmerica,
Fox News Channel, Washington Mutual and Epson.
Prior to launching Perspective Marketing, Felena worked
as the Director of Marketing for an internet technology
company, where she managed marketing campaigns for
clients such as CNN, USA Today and the Los Angeles
Times. The company was sold to America Online in 2003,
which allowed her to pursue her entrepreneurial dreams.
Over the last six years her firm has focused on helping
clients in professional services, construction, engineering,
information technology, and retailing.
Felena earned a Bachelor’s degree in Marketing
from the University of San Diego and an MBA from California
State University Dominguez Hills. She now teaches
Marketing and Entrepreneurship at the Fashion Institute
of Design & Merchandising, in San Diego, and at
California State University Dominguez Hills for the
MBA online program.
Testimonial from Dominique Molina:
"I have been working in a professional capacity
with Felena Hanson since the beginning of 2010. Felena
is truly a gifted marketer and master networker. Felena
has an incredible ability to create smart, innovative,
yet effective marketing strategies using “outside
the box” techniques. Since we began working
with Felena to create our strategic marketing plan
our sales have doubled and our exposure has grown
by leaps and bounds. Felena has the unique ability
to view a business and identify underutilized opportunities.
She takes this information and develops comprehensive
marketing strategies to leverage our existing resources
and grow sales." -- Dominique Molina, President,
The American Institute of Certified Tax Coaches.