Principal
Felena Hanson

Felena Hanson brings over twelve years of marketing and management experience to the table. She’s not only an industry expert but also a marketing professor, author, and international speaker.

Her background includes, marketing plan creation and implementation, marketing management, brand management, product positioning, market research, marketing communications, web marketing and customer relationship management.

She has worked as an Account Director for PremiereGroup, a marketing agency in Los Angeles, California, where her responsibilities included managing marketing communications programs for clients such as DIRECTV, SunAmerica, Fox News Channel, Washington Mutual and Epson.

Prior to launching Perspective Marketing, Felena worked as the Director of Marketing for an internet technology company, where she managed marketing campaigns for clients such as CNN, USA Today and the Los Angeles Times. The company was sold to America Online in 2003, which allowed her to pursue her entrepreneurial dreams. Over the last six years her firm has focused on helping clients in professional services, construction, engineering, information technology, and retailing.

Felena earned a Bachelor’s degree in Marketing from the University of San Diego and an MBA from California State University Dominguez Hills. She now teaches Marketing and Entrepreneurship at the Fashion Institute of Design & Merchandising, in San Diego, and at California State University Dominguez Hills for the MBA online program.

Testimonial from Dominique Molina:

"I have been working in a professional capacity with Felena Hanson since the beginning of 2010. Felena is truly a gifted marketer and master networker. Felena has an incredible ability to create smart, innovative, yet effective marketing strategies using “outside the box” techniques. Since we began working with Felena to create our strategic marketing plan at www.certifiedtaxcoach.org, our sales have doubled and our exposure has grown by leaps and bounds. Felena has the unique ability to view a business and identify underutilized opportunities. She takes this information and develops comprehensive marketing strategies to leverage our existing resources and grow sales." -- Dominique Molina, President, The American Institute of Certified Tax Coaches.