Principal
Felena Hanson

Felena Hanson brings over twelve years of marketing and management experience to the table. She’s not only an industry expert but also a marketing professor, author, and international speaker.

Her background includes, marketing plan creation and implementation, marketing management, brand management, product positioning, market research, marketing communications, web marketing and customer relationship management.

She has worked as an Account Director for PremiereGroup, a marketing agency in Los Angeles, California, where her responsibilities included managing marketing communications programs for clients such as DIRECTV, SunAmerica, Fox News Channel, Washington Mutual and Epson.

Prior to launching Perspective Marketing, Felena worked as the Director of Marketing for an internet technology company, where she managed marketing campaigns for clients such as CNN, USA Today and the Los Angeles Times. The company was sold to America Online in 2003, which allowed her to pursue her entrepreneurial dreams. Over the last six years her firm has focused on helping clients in professional services, construction, engineering, information technology, and retailing.

Felena earned a Bachelor’s degree in Marketing from the University of San Diego and an MBA from California State University Dominguez Hills. She now teaches Marketing and Entrepreneurship at the Fashion Institute of Design & Merchandising, in San Diego, and at California State University Dominguez Hills for the MBA online program.

Board & Director Positions
Felena leads and consults for a variety of organizations that focus on helping women in business.

Ladies Who Launch, Executive Director, San Diego
www.LadiesWhoLaunch.com/SanDiego
The Ladies Who Launch mission is to make entrepreneurship accessible to any woman with a project, dream, or aspiration to start her own business and be successful. LWL is a trusted community that empowers entrepreneurs, freelancers, and stay-at-home moms, through tools, role models, and resources to grow their businesses and connect to one another through events in 50 cities across the US and Canada.

Women’s Business Center of California, Specialty Advisor in Marketing
www.wbcc-sd.org
WBCC is a non-profit organization committed to assisting entrepreneurs starting, expanding, or enhancing small businesses in San Diego County. Their vision is to educate, mentor, and cultivate entrepreneurial women of socially, ethnically, and economically diverse backgrounds by providing access to information, resources and the support necessary to create and sustain businesses.

FOCUS (Fashion Opportunities Connect Us), Founder & Director
www.focusSD.org
FOCUS is a San Diego based professional networking organization connecting the local fashion industry. The group helps generate exposure opportunities for the emerging fashion market - designers, stylists, manufacturers, e-tailers, boutique owners, fashion students & other entrepreneurs.

Women’s Global Network, Past President
www.WGN-Global.com
Women’s Global Network is a professional organization for female entrepreneurs and executives. This accomplished group of business women supports the local community through their non-profit, Community Impact Program and focuses on helping young women in business through their Yong Professionals Mentoring Program. WGN also supports women in developing nations, such as Africa, through their Global Business Partners program. This program takes the microlending principles developed by Muhammad Yunus of the Grameen Bank to support women globally.

Speaking Engagements:
- Jan 2010 - The Boardroom - The Entreprenurial Revolution
- Oct 2009 - San Diego Architectural Foundation - Personal Branding
- Nov 2009 - BisTalk Radio Interview - Ladies Who Launch
- Dec 2007 - ASIA SPA AND WELLNESS SUMMIT
- Oct 2007 - SCORE Women's Breakfast
- Sept 2007 - Women's Global Network
- Sept 2007 - eWomen Network
- May 2007 - SCORE Women's Breakfast
- May 2007 - Downtown Women's Club
- Nov 2006 - International Spa Association